I’m seeing more startups struggle with the choice of raising capital by issuing their own token (e.g., utility) or via traditional equity.  The perception is that there are two investor camps: 1) Crypto investors, and 2) Equity investors who either don’t believe or don’t understand token investing.  Founders don’t know whether they should issue a token to attract Crypto investors or if that’ll scare off traditional equity investors.

My thought: if the startup issues a token, can’t the startup also be a major holder of the token?  Thus, if equity investors invest in the startup, they indirectly own tokens too as an asset of the startup.

What are your thoughts?