{"id":49,"date":"2011-01-02T02:45:04","date_gmt":"2011-01-02T10:45:04","guid":{"rendered":"http:\/\/workasone.wordpress.com\/?p=49"},"modified":"2011-01-02T02:45:04","modified_gmt":"2011-01-02T10:45:04","slug":"social-in-business-disambiguation","status":"publish","type":"post","link":"https:\/\/www.ghosh.com\/blog\/social-in-business-disambiguation\/","title":{"rendered":"“Social” in Business: Disambiguation"},"content":{"rendered":"

The English language can be pretty ambiguous at times.\u00a0 For example, “Services” can refer to web services, software as services, or professional services.\u00a0 Likewise, “Social” has different connotations.\u00a0 Business leaders may have a negative perception of “social” applications because they think of lost worker productivity on personal social networking sites like Facebook.\u00a0 But “social applications” can also refer to social-enabled applications.\u00a0 These are applications that have incorporate successful “social functionality” (features) from social media applications like Facebook, Wikipedia, WordPress, LinkedIn, and Twitter.<\/p>\n

This “social functionality” has empowered customers to the point where companies run scared of Social Media.\u00a0 The only way to address these social-enabled customers is by social-enabling your workforce.\u00a0 That does not refer to giving employees access to Facebook (or not).\u00a0 It refers to giving your employees the same “social functionality” across the applications they use every day.<\/p>\n

Following shows how Facebook, for example, is both social in purpose (or use) and social in functionality (or social-enabled):<\/p>\n

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The English language can be pretty ambiguous at times.\u00a0 For example, “Services” can refer to web services, software as services, or professional services.\u00a0 Likewise, […]<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-49","post","type-post","status-publish","format-standard","hentry","category-social"],"_links":{"self":[{"href":"https:\/\/www.ghosh.com\/blog\/wp-json\/wp\/v2\/posts\/49","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghosh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghosh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghosh.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghosh.com\/blog\/wp-json\/wp\/v2\/comments?post=49"}],"version-history":[{"count":0,"href":"https:\/\/www.ghosh.com\/blog\/wp-json\/wp\/v2\/posts\/49\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghosh.com\/blog\/wp-json\/wp\/v2\/media?parent=49"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghosh.com\/blog\/wp-json\/wp\/v2\/categories?post=49"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghosh.com\/blog\/wp-json\/wp\/v2\/tags?post=49"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}