![\"\"](\"http:\/\/173.254.95.173\/workasone\/wp-content\/uploads\/2011\/01\/social-space1.jpg\" "\\"Social")
<\/a><\/p>\nWho & Why<\/strong>: First consider who controls the community.\u00a0 Individuals select whether to join “Social Networking” sites like Facebook or Linkedin.\u00a0 Organizations or workgroups within organizations determine whether to use social tools for implementing external customer communities or internal collaboration communities.<\/p>\n How & What<\/strong>: Organizational led social solutions are primarily used for communications or collaboration.\u00a0 Thus, these solutions can be segmented by synchronous (real-time) solutions like chat or instant messaging or by asynchronous (non-real-time) solutions like forums or document sharing.\u00a0 In the case of business (organization) internal asynchronous, Email is currently used for “push” collaboration.\u00a0 “Push” means that you have one sender intentionally sending emails to one or more recipients.\u00a0 The sender must know the intended recipients ahead of time.\u00a0 On the other hand, Social collaboration provides a new “pull” mechanism for sharing information.\u00a0 “Pull” means that authors do not need to know the appropriate recipients.\u00a0 Instead, community members can watch or subscribe to topics or people of interest.<\/p>\n The above chart focuses on Organization-led solutions and shows some example products\/vendors by category to help illustrate the categories.\u00a0\u00a0 Yammer<\/a> and Qontext<\/a> could potentially also be listed in the Individual-led category because individuals can begin using these services.\u00a0 However, ultimately, they are intended to also deliver value to the organization.<\/p>\n Following is the entire social chart again, this time including example products\/vendors in both Individual-led and Organization-led categories.<\/p>\n Let’s see how some common terms map out….<\/p>\n “Social Networking”<\/strong>:<\/p>\n “Social Media”<\/strong>:<\/p>\n “Social Collaboration”<\/strong>:<\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n